Thinking
I've spent 25 years in B2B marketing, most of it in professional services. The articles here are reflections on what I've learned over that time, and what I'm still learning now. Since founding Pivot I've worked on everything from writing email nurture campaigns for an early-stage business to rethinking how professional services firms build their marketing function. This section is dedicated to sharing what I've learned about the topics that are close to my heart: brand clarity, proposition development, and building marketing programmes that keep working.
Corporate partnerships: the art of not talking about yourself
Charity partnership pitches and cold outreach emails often miss the mark because they focus on what the charity needs and why it needs it. But as the buyer, I needed to know why my company should be investing in this partnership relative to the other options on the table. This article explores the art of listening and how valuable it can be for charities looking to corporate partnerships to diversify income.